Limited Edition
Arctic White - Front
Arctic White - Three-quarter
Arctic White - Flat lay
Arctic White - Crown
Arctic White - Bracelet
Arctic White - On the wrist
Velvet Cream - Front
Velvet Cream - Three-quarter
Velvet Cream - Flat lay
Velvet Cream - Crown
Velvet Cream - Bracelet
Velvet Cream - On the wrist
Orchid Pink - Front
Orchid Pink - Three-quarter
Orchid Pink - Flat lay
Orchid Pink - Crown
Orchid Pink - Bracelet
Orchid Pink - On the wrist
Obsidian Black - Front
Obsidian Black - Three-quarter
Obsidian Black - Flat lay
Obsidian Black - Crown
Obsidian Black - Bracelet
Obsidian Black - On the wrist
Riviera Aqua - Front
Riviera Aqua - Three-quarter
Riviera Aqua - Flat lay
Riviera Aqua - Crown
Riviera Aqua - Bracelet
Riviera Aqua - On the wrist
Alpine Green - Front
Alpine Green - Three-quarter
Alpine Green - Flat lay
Alpine Green - Crown
Alpine Green - Bracelet
Alpine Green - On the wrist
Black Pink - Front
Black Pink - Three-quarter
Black Pink - Flat lay
Black Pink - Crown
Black Pink - Bracelet
Black Pink - On the wrist
Midnight Blue - Front
Midnight Blue - Three-quarter
Midnight Blue - Flat lay
Midnight Blue - Crown
Midnight Blue - Bracelet
Midnight Blue - On the wrist

Images are for illustration only

Limited Edition

Who Cares

Delulu Watch Edition
Arctic WhiteVelvet CreamOrchid PinkObsidian BlackRiviera Aqua Limited Edition · only 100 piecesAlpine GreenBlack PinkMidnight Blue
$279$419Delivery arranged on WhatsApp

A limited edition ceramic watch in just eight colors. Who Cares is the edition's signature, for those who stopped explaining themselves long ago

ColorArctic WhiteVelvet CreamOrchid PinkObsidian BlackRiviera AquaAlpine GreenBlack PinkMidnight Blue
Order on WhatsApp

We confirm the details with you on WhatsApp

Delivery details on WhatsApp
Order directly on WhatsApp
Made for you, to order
Ceramic · 38.5 mm
The idea
Who Cares is printed on the dial, with Delulu Watch just below it. Luxury today is measured in waiting lists and in other people's glances. Who Cares takes that very language, the integrated bracelet, the clean lines and the wavy dial, and dresses it in ceramic, in eight colors nobody dared to make. This is the watch you buy once there is no one left to prove anything to
Specifications
Model
Who Cares · Delulu Watch Edition
Edition
Limited Edition
Material
Ceramic
Diameter
38.5 mm
Movement
Quartz, battery powered
Battery life
Up to one year
Glass
Sapphire
Water resistance
3 Bar - suitable for hand washing and splashes. Not suitable for the shower, pool, sea or bathing. No warranty on water damage
Bracelet
Integrated into the case, in the watch color
Dial
Wavy horizontal stripes, hour, minute and second hands, date window
Colors
Arctic White, Velvet Cream, Orchid Pink, Obsidian Black, Riviera Aqua, Alpine Green, Black Pink, Midnight Blue
Production
Made to order
Delivery
Confirmed with you on WhatsApp
Delivery
Every watch is made to order. We confirm delivery options and timing with you on WhatsApp before you pay.
How to order
Tap Order on WhatsApp and a message with your chosen color is ready to send. We reply personally with availability, delivery time and how to pay.
Questions
When will my watch arrive?Every watch is made to order. Production starts once you order, and we confirm delivery options and timing with you on WhatsAppHow do I pay?On WhatsApp: once we confirm your order with you, we tell you how to payCan I order more than one color?Yes. Name every color and quantity in your WhatsApp message, and we confirm the whole order with you
The idea

Luxury is measured
in confidence
not in waiting lists

So the dial says it plainly, in two words: Who Cares

MaterialCeramic
Diameter38.5 mm
MovementQuartz, battery powered
Battery lifeUp to one year
Glass & dialSapphire glass over a wavy striped dial with a date window
Water resistance3 Bar - suitable for hand washing and splashes. Not suitable for the shower, pool, sea or bathing. No warranty on water damage
BraceletIntegrated into the case, in the watch color
ColorsArctic White, Velvet Cream, Orchid Pink, Obsidian Black, Riviera Aqua, Alpine Green, Black Pink, Midnight Blue

Who Cares | Testimonials

Every time I'm out for dinner, someone leans in to read the dial, spots the 'Who Cares', and just starts laughing. In black, it looks completely serious from across the table, which is exactly the point.
Jake M.New York, USA · Obsidian Black
I really wanted a pink watch, but I was worried it would look like a toy. The ceramic and matching bracelet give it such presence, and the 38.5 mm size fits my wrist perfectly. I just don't take it off.
Translated from Hebrew to English
Noa L.Tel Aviv, Israel · Orchid Pink
Around here, everyone is constantly talking about waiting lists. Meanwhile, I wear my white 'Who Cares' and get way more questions and compliments than anyone sitting next to me.
Layla K.Dubai, UAE · Arctic White
The green color is actually much more subtle and elegant than I expected, in the best way possible. The wavy dial catches the light beautifully throughout the day.
Emma T.Toronto, Canada · Alpine Green
I was looking for a watch for the office that wasn't totally boring. The navy blue looks completely professional until someone looks closely at the dial. Plus, I actually check the date window every single morning.
Olivia H.Sydney, Australia · Midnight Blue
The Collection

Other colors

Who Cares Arctic White
Who Cares
Arctic White
$279
Who Cares Velvet Cream
Who Cares
Velvet Cream
$279
Who Cares Orchid Pink
Who Cares
Orchid Pink
$279
Who Cares Obsidian Black
Who Cares
Obsidian Black
$279
Who Cares Alpine Green
Who Cares
Alpine Green
$279
Who Cares Black Pink
Who Cares
Black Pink
$279
Who Cares Midnight Blue
Who Cares
Midnight Blue
$279