★★★★★
Every time I'm out for dinner, someone leans in to read the dial, spots the 'Who Cares', and just starts laughing. In black, it looks completely serious from across the table, which is exactly the point.
Jake M.New York, USA · Obsidian Black
















































Images are for illustration only
A limited edition ceramic watch in just eight colors. Who Cares is the edition's signature, for those who stopped explaining themselves long ago
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So the dial says it plainly, in two words: Who Cares
Every time I'm out for dinner, someone leans in to read the dial, spots the 'Who Cares', and just starts laughing. In black, it looks completely serious from across the table, which is exactly the point.
I really wanted a pink watch, but I was worried it would look like a toy. The ceramic and matching bracelet give it such presence, and the 38.5 mm size fits my wrist perfectly. I just don't take it off.
Around here, everyone is constantly talking about waiting lists. Meanwhile, I wear my white 'Who Cares' and get way more questions and compliments than anyone sitting next to me.
The green color is actually much more subtle and elegant than I expected, in the best way possible. The wavy dial catches the light beautifully throughout the day.
I was looking for a watch for the office that wasn't totally boring. The navy blue looks completely professional until someone looks closely at the dial. Plus, I actually check the date window every single morning.







