The Collection
Limited Edition

Who
Cares

A ceramic watch in eight colors, for anyone who stopped explaining themselves a long time ago

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CeramicMade from ceramic
A fine finishA masterpiece of design with a refined finish
Sapphire glassStrong sapphire glass with a refined look
Made to orderYour watch is made and assembled especially for you, as a masterpiece should be
The Collection

Eight bold colors

One iconic design

Who Cares Arctic White
Who Cares
Arctic White
$279
Who Cares Velvet Cream
Who Cares
Velvet Cream
$279
Who Cares Orchid Pink
Who Cares
Orchid Pink
$279
Who Cares Obsidian Black
Who Cares
Obsidian Black
$279
Who Cares Alpine Green
Who Cares
Alpine Green
$279
Who Cares Black Pink
Who Cares
Black Pink
$279
Who Cares Midnight Blue
Who Cares
Midnight Blue
$279
Arctic White
Fully present
Catches every eye without even trying
Velvet Cream
Most self-assured
Brings warmth and style to even the most understated look
Orchid Pink
No apologies
A soft color with a character that never asks for permission
About Delulu

DELULU never
looked so good

Being Delulu means believing in your vision, even when reality has other ideas. We made Delulu watches for the people who bend the rules, with the belief that true luxury is measured in confidence, not in waiting lists. The result? A watch that shines with clean lines, wrapped in advanced ceramic and in eight bold colors nobody dared to make before us.

Meet Who Cares
8Colors
38.5mmCase diameter
3BarWater resistance
1yrBattery life, up to
Who Cares · Limited Edition

The time is yours.
Who cares about the rest.

When luxury is measured in waiting lists and other people's approval, we choose our own terms. The Who Cares collection breaks the rules with one clear, unapologetic statement.

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Who Cares | Testimonials

Every time I'm out for dinner, someone leans in to read the dial, spots the 'Who Cares', and just starts laughing. In black, it looks completely serious from across the table, which is exactly the point.
Jake M.New York, USA · Obsidian Black
I really wanted a pink watch, but I was worried it would look like a toy. The ceramic and matching bracelet give it such presence, and the 38.5 mm size fits my wrist perfectly. I just don't take it off.
Translated from Hebrew to English
Noa L.Tel Aviv, Israel · Orchid Pink
Around here, everyone is constantly talking about waiting lists. Meanwhile, I wear my white 'Who Cares' and get way more questions and compliments than anyone sitting next to me.
Layla K.Dubai, UAE · Arctic White
The green color is actually much more subtle and elegant than I expected, in the best way possible. The wavy dial catches the light beautifully throughout the day.
Emma T.Toronto, Canada · Alpine Green
I was looking for a watch for the office that wasn't totally boring. The navy blue looks completely professional until someone looks closely at the dial. Plus, I actually check the date window every single morning.
Olivia H.Sydney, Australia · Midnight Blue